Have you ever been walking down the street and you look over to a nearby streetlight that is decorated with stickers. So, you walk over to analyze all of the unique shapes, colors and stories of the streetlight, but one sticker in particular stands out beyond the rest. Now, you will always remember that one unique sticker you randomly came across, and that is the true power of a good sticker.
Sticker marketing can often be overlooked because it seems too easy, and while it is easy, it is also very effective and here are a few reasons as to why.
Oh the places they can go!
Think about all of the places you've seen stickers: laptops, water bottles, car bumpers, bathrooms, streetlights, the ground, doors, ceilings, stickers are everywhere! Which gives your business a wildly fruitful opportunity. Every spot that your sticker lies, someone notices your unique message and that someone could turn into a future customer or a future spokesperson for your brand.
It's cheap!
You can have your message spread widely around the state, country or even world but yet it is the cheapest form of marketing. Seems too good to be true? It's not, it just takes creativity, networking and a burning desire to stand out from the crowd. Not only is it cheap, but you can custom design your stickers every step of the way with shapes, sizes, colors, material and much more.
People love stickers
Have you ever heard someone say "aw, man, I hate stickers!" No, you haven't, because no one hates stickers. Stickers give people the opportunity to be creative, to find the perfect home for their sticker. Stickers are a subtle form of advertisement that people are excited to consume and share.
You can share them with tons and tons of people
If you live in Colorado, you have probably heard of Sweet Cow. The first time you heard about Sweet Cow was probably from finding one of their funky stickers and wondering "hm, what is this?" When Sweet Cow first started, their messaging became extremely popular because of the interesting stickers they shared with every customer, from every walk of life that came into their parlor and that word-of-mouth marketing strategy has now made them one of the most popular ice cream brands in the state. Now, Sweet Cow stickers are a novelty and people across the state, even across the county, cherish their Sweet Cow stickers.
You can sell them
Once your brand is well established, your stickers will become a novelty, much like Sweet Cow's stickers, and a novelty will turn into a product. So not only are you producing your stickers for cheap but you will see a return come from them.
They are a unique form of branding
These days, everyone is sick of Facebook Ads, Instagram Ads, Youtube Ads, pamphlets, need I go on? Stickers are ads, when done correctly, that people don't always realize are ads. Move away from the digital white noise and go back to the basics with a more old fashion form of marketing.
They are fun!!
Stickers are the perfect opportunity to show the fun and creative side of your business. Let branding shine and stand out with your awesome stickers.
Now that I've convinced you to start your sticker marketing campaign, get started with us today!
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