So you have your small business and it's a lot of work and the last thing you want to spend time on is marketing. Okay, then hire someone! But then you have to go through the process of looking for a marketing expert and you don't even know where to start looking or what to look for. You're in luck! The purpose of this blog is to spell out what you need in a copywriting, social media and video marketing expert. The best, as always, was saved for last!
A Turtle Fanatic
Like Woody from Toy Story once said, "there's a snake in my boot!" Only the best marketing experts have a deep love for the ocean's lawnmower. But it doesn't stop there. A good marketing expert will also love lizards, snakes and all reptiles. Turtle and reptile lovers are know for being highly observant and observant people tend to notice things that other people may simply dismiss as non-important. A good storyteller pays close attention to the subtleties about you and your small business and it all starts their love, or non-love, for turtles. Plus, you might even get to play with one!
2. A Movie Geek
A movie buff is a must have for your marketing expert. Seriously, how can you successfully market a company without consistently making movie references?! Always lead with the question "what is your favorite movie and why?" Their answer will tell you everything you need to know about their marketing strategies. First, because a good storyteller can recognize a good story and explain in simple language why it was a meaningful story. Second, because you might share the same favorite movie and then it is a home run. Third, because then you can banter together in movie quotes.
add movies quotes. Fourth, because they'll give you an offer you can't refuse.
3. A Puzzle Expert
When was the last time you did a puzzle? Maybe it was today, maybe it was three months ago, maybe it was never. Nonetheless, this is your sign to get puzzling! Seriously, quit your job and spend all day puzzling. Puzzling, in addition to be a really fun hobby, strengthens problem solving skills, cognitive skills and improves memory. As a marketer, you need someone who enjoys critical thinking and examining the big picture but also the small details that complete the picture. Plus, it is a great way to connect, haha.
4. A Travel Bug
Adventurous people are natural born storytellers. They seek out the journey in hopes of a good stories and memories. Ask any travel bug about the places they've been, and I guarantee they will have good stories. Not only do travel bugs create new memories they also broaden their perspective of the world and other people and that sense of open mindedness and creativity will draw people in to your mission. Ask this dog, I bet he's got some wild stories in that suitcase.
5. A Pain Junkie (aka a runner)
Running a marathon sounds fun and easy right?! Well, maybe if you are crazy! While many runners are simply insane, they also have a sense of mental toughness and focus that is essential to good storytelling. Runners, in order to stay alive, must focus on the task and at hand and must have determination, grit and awareness of themselves. This grit builds a marketer who always aims to go above and beyond. Runners will work through the pain and reduce the number of steps to achieve the ultimate goal and finish what they started because it's not done until you cross that finish line. And, as someone who loves pain, runners can bring a new and edgy style to your story.
6. A Photography Nut
Picture this: your marketing expert hates photography. Gasp! How can that be?! Photography is visual storytelling! Pictures capture small details and memories that some people might miss. The job of a photographer is to show their audience something new, something relatable or something beautiful. If your marketer enjoys photography, they are bound to be a good storyteller who thinks outside of the box. Photography takes a well trained eye and an artistic view to place a concious and intentional story in front of your viewer. Your photography nut marketing expert will highlight the candid parts of you and your business which is what makes for a great story!
7. A Music Mama
The Doors, The Beatles, Machine Gun Kelly, Adele, Dusty Springfield, you name it and they should know it! From generations upon generations music has held people together. Music speaks to us and our lives. Your marketing expert should love music and should be excited to share their music with you and to learn about your music. You and your music mama marketer will connect with your audience because music creates common ground. Just no Nickelback, okay?
8. A Skiing Scientist
Okay, they don't have to be a scientist, per se, but they should love the outdoors! From skiing to snowboarding to hiking to fishing, they should be excited to breathe the fresh air. People who enjoy being outdoors tend to have better stress management tactics and a less stressed person makes for a more engaging writer and storyteller. Spending time outdoors helps to get those creative juices flowing. And, as a bonus, you get a new hiking, skiing, fishing and all things outdoors buddy!
9. A Sasquatch Supporter
What's the most important quality of a marketing expert? Creativity! Thinking outside of the box comes naturally to the Sasquatch supporting community. It takes some serious research and abstract thinking to be a Yeti believer. Not only is your sasquatch believer creative but they are analytical and willing to view topics from all points of view, even when it is controversial! Squatch believers also have hope and a vision for something that isn't proven to exist yet, which will carry your small business forward. Your squatch believer will be a courageous and unique storyteller. Ask your marketer where they stand on this issue and you will, surprisingly, learn everything you need to know! In due time, with your squatch marketing expert, everyone will be a believer.
10. A Spongebob Enthusiasts
Who lives in a pineapple under the sea?! Spongebob Squarepants!! You're marking expert HAS to have a good sense of humor and that starts with Spongebob. Spongebob is jam packed with witty humor, dry humor and overall charisma. These are essential qualities to have as an engaging storyteller. Spongebob, also, loves to have fun! Your marketing expert should love fun because who wants to read something boring?! Spongebob watchers also know the value of hard work and being a star employee from Spongebob's example.
11. They are NOT a millennial
C'mon, you knew this one was coming. Let's be honest, millennials are the easist generation to pick on. Maybe it's the skinny jeans, maybe it's the Facebook obsession or maybe it's the weird fascination with mustaches. Truthfully, I don't know. But at this point, you're marketing expert MUST be a Gen-Zer because they are more tech savvy, more invested in popular culture and they can navigate through TikTok for you. But jokes aside, maybe millenials are the OGs of social media but I think we'll let Gen-Z take it from here.
12. People named Faye
Now, if like what you've read so far and you're thinking to yourself 'wow, that person would be a great marketer to hire, but I don't even know how to start looking for someone with so many awesome characteristics! I've never met someone that cool before!' Look no further, because people named Faye, specifically Faye Williams, checks all of these boxes and then some. Everything you could want in a marketer, Faye has. So if you need marketing help, contact Faye today and she can help you with anything from copywriting, to social media, to email campaigns and much more!
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